I am both the author of two books and an avid reader and follower of authors. I love paying attention to what authors do to share and elevate their work. I also love curating best practices and sharing them with others. So… here we go:
7 Tips to Extend the Life of Your Book
- Break It Way Down: People are busy. They don’t have time to read through large blocks of content and sometimes not even a few paragraphs let alone an article, so consider breaking your content down into chunks. Here is one example. I took this infographic “15 Social Emotional Learning Tasks FOR Students FOR the Classroom” and turned it into five mini social media posts which were then posted on IG, FB, and Linkedin.
- Celebrate Each Other: One way to do this is to buy the book of a fellow author and review it on your own social media and/or via newsletter. Another way to do this is to create an author tribe. This could be done using Group.Me, a private FB group, or What’s App. The idea is simple… you form a group of 5-8 people and you challenge each other each month to post at least 20 times on social media. The group not only encourages each other to reach their goal BUT also comments on each other’s posts which helps with engagement. This method is somewhat time consuming but is really beneficial to creating a supportive community of your peers. Many thanks to Dr. Monica Burns for getting me tapped into this method.
- Repurpose Content: You don’t have to recreate the wheel. Here is an example of an infographic that was turned into 7 daily posts and then merged back again to create this blog post for Corwin Connect.
- Team Up: Many times authors have similar audiences but different strengths, so consider teaming up to do a joint webinar on a topic.
- Create A New Tangible Item: I reread my books every year and I make notes of things I would like to create for those topics that perhaps I didn’t create when I authored the book. When I was writing Creatively Productive, I had created a few of the mood and gratitude trackers but not the health trackers or reading ones. So I started creating more of these and just including a link to the book and additional trackers at the bottom of each post.
- Communicate Something Old-ish: Most of the content in my first book, Cultivating Communication in the Classroom, was never blogged about so now I am going back and blogging about some of the templates and tools that I only wrote about in the book.
- Revive Things As They Make Sense: Many nonfiction books have content that is evergreen in that it can be used over and over again and revisited. In my second book, Creatively Productive, I talk about time management skills as well as goal-setting. Typically, these types of skills are communicated to students at the beginning of the school year so I try to share relevant blog posts and resources that I already have (e.g. “12 Time Management Tools for Students” and “Values Sort for Students”) that support these skills in August and September each year via my newsletter and social media posts.
Certainly, this is not an exhaustive list. But I can say all of these have helped me do more with less.
1 Tool to Create Awesome Marketing Shots
I would be remised if I didn’t leave you with this last tool though. I have been using this tool for over two years. I absolutely love it. It instantly creates amazing shots of your book in a multitude of settings (see pics below). These professional looking pics are great to use in blog posts, newsletters, and they attract lots of attention on social media.
The tool I use is MockUpShots.Com and you can get LIFETIME ACCESS for $80 (normally $198)* with this referral link. Oh and you can add two book covers into one pic as well. 😉
*Note: The link to this tool is an affiliate link, which means if you make a purchase after clicking on them, I get a commission at no extra cost to you AND you get the discounted price of $80 (normally $198). Thanks for your support.